PDP Renovation

The fashion brand Marfa Stance is based on minimalism, yet each product carries an expansive story of modularity and responsible manufacture. A fundamental tension existed at launch between this rich narrative and the brand’s minimalist aesthetic, resulting in original PDPs burdened by long-form copy. The renovation required a unique approach to communicate complex modularity and stylistic detail while reflecting the newly defined brand voice and minimalist philosophy.

Foundation Diagnostic 

and Selling Tool

Chanel needed a synergistic, branded tool online and offline to match the customer to her ideal formula...suited to the way today's audience shops for foundation. No guided tools existed for the category. All products were presented by franchise vs. a woman’s needs. In addition, conversion is especially challenging since foundation is a high-loyalty product category.

Chanel Skincare Guided Selling and Social Media Initiatives

Given the low awareness of Chanel skincare and the disparate portfolio of product, the brand needed drivers to promote skincare online and offline via an engaging, accessible and relevant categorization.Until this initiative, the brand had never positioned or sold skincare outside of a franchise-specific campaign or skincare diagnostic.