Direct-to-Consumer Projects from Established Brands
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The First Jim Beam D2C Subscription Offering
BARRELED & BOXED
Naming Project
Created name and collateral to emphasize the exclusivity of the specialty limited edition whiskey offering available only by subscription.
The name needed to convey the unique small-batch process combined with the direct-to-consumer benefit of a subscription service.
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Alternate naming options included:
Batched & Bound
Barreled & Bound
Batched & Boxed
Positioning options included:
Bottled from barrels. Boxed for you.
Batched, barreled & bottled for you
Direct from the Distillery
Straight from the Barrel
The First Sigura D2C Pool Water Cleaning System
pHinity
Naming Project
Sigura dominates the pool cleaning category market share, but had never launched a D2C brand. This project involved name explorations to appeal directly to consumers but with an approach that could fit within the parent company portfolio of brands.
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