I tell stories for brands. Stories that make people feel, hear, see, think, covet, share and—of course—shop. The best brand stories don’t always come from creative freedom, but from constraints that require problem solving, strategic insights and conceptual thinking. And having a copywriter background helps, too.

MARLI MARINELLI

Creative Director  |  Brand Voice & Narrative         

917-749-3387  •  marli@multistoried.me  

Creative editorial lead with 15+ years of expertise shaping brand narratives for global icons in Luxury, Beauty, Tech and CPG. Adept at directing strategic initiatives, defining verbal brand identity, dimensionalizing brands through modern, multi-channel experiences and championing new forms of expression. 

H I G H L I G H T S

MARFA STANCE  |  Brand Foundation & Voice

Articulated the foundation and vision for an emerging luxury fashion brand. Established core principles, values and positioning. Defined and implemented a distinctive, cohesive brand voice across social, e-commerce and POS.

N°5 FRAGRANCE  |  Brand Experience 

Developed the overarching image event concept to modernize the perception of the world's most iconic fragrance. Titled the exhibit "N°5 in a New Light” and created a 5-chapter framework for immersive, multi-sensory storytelling. Crafted a complete ecosystem of content, including digital, social campaigns and long-form stories. 

GOOGLE  |  Concept & Scripting

Authored a series of Google Android videos that translate complex technology into relatable, human-centered stories. Developed editorial use case scenarios to bring quarterly product updates and new feature launches to life.

META LAB  |  Experiential Retail 

Collaborated as a creative narrator for retail installations blending technology and subculture (2024: Lowrider; 2025: Skateboarding). Developed layers of storytelling to drive adoption of wearable technology. Crafted artist bios, thematic insights and AI prompts to enrich the customer journey.

__E X P E R T I S E 

EXPERIENTIAL STORYTELLING  |  Immersive Brand Narratives

BRAND IDENTITY  |  Strategy, Voice & Nomenclature

CONTENT ECOSYSTEM  |  Omnichannel Editorial & E-Commerce

__E X P E R I E N C E

FREELANCE  |  Brand Communication Consultant  |  2019–Present

Develop integrated campaigns, communication and initiatives for brands including Meta, Google, Unilever and Diageo. Direct and execute verbal identity for new brands, crafting naming conventions and brand voice guidelines to reinforce positioning. Synthesize product technology into accessible, resonant messaging. 

CHANEL   |  Vice President, Creative Strategy  |  2011–2019

Led the creation of holistic brand communication and experiences across beauty, fashion, watches and fine jewelry. Orchestrated worldwide campaigns with social-first emphasis, ensuring brand relevance in the shifting digital landscape. Implemented content strategy and editorial voice for Chanel Beauty events, specialty retailers, flagship and freestanding boutiques. Prototyped and championed emerging formats to support brand evolution while reinforcing heritage.

OGILVY  |   Creative Director  |  2009–2011

Directed TV, mobile, digital, POS and print campaigns for global clients including Dove, Nestlé and Avon. Developed Dove Challenges blending digital and physical brand experiences; ideated creative concepts for new business pitches.

RAZORFISH  |  Creative Director  |  2007–2009

Oversaw creative teams delivering digital initiatives, e-commerce and global advertising for Maybelline, Garnier and Citibank. Crafted the editorial voice for a branded virtual makeup advisor and launched Maybelline’s first beauty app.

LANCÔME  |  Copy Director  |  2002–2005

Managed communications and naming for makeup, skincare, hair, and sun & body categories. Implemented consistent brand voice across packaging, press materials, and digital platforms.

E D U C A T I O N

STANFORD UNIVERSITY  |  B.A., Communication and English 

Emphasis in Film and Creative Writing. Graduated with distinction.